An e-commerce store faced declining organic performance because of technical issues, duplicate content, and weak category-page optimization.
Their product pages were competing with the category pages for the same keywords, causing cannibalization and diluted rankings. Index bloat and slow page speeds also limited performance.
The goal was to restore organic growth, improve category and product visibility, and increase revenue-driving traffic.
When customers are searching for health problems and cures, how they search is specific. To cater to these specific search behaviors, you need a strategic SEO approach because medical businesses need industry knowledge, compliance awareness, and precision targeting.
As an SEO agency specializing in healthcare SEO, we design strategies that help healthcare practices rank for relevant searches while maintaining professionalism, credibility, and accuracy.
We conducted a full technical SEO audit covering crawlability, indexation, Core Web Vitals, and duplicate content issues.
We restructured the category and subcategory pages with an improved H1–H3 hierarchy, SEO-friendly URLs, and optimized meta titles and descriptions. We also added bottom-of-page SEO content and FAQs to strengthen relevance.
Our team implemented keyword mapping to separate category and product intent to prevent cannibalization. Product pages were optimized with unique descriptions, enhanced internal linking, image optimization, and structured data, including product, breadcrumb, and FAQ schema.
Duplicate URLs caused by filters, parameters, and pagination were resolved using canonical tags and no-index directives. Internal linking across menus, breadcrumbs, and contextual links was strengthened, with ongoing optimization informed by Search Console data.
The store regained visibility across key category and product keywords, with cleaner indexing and improved crawl efficiency. Category pages became stronger entry points for organic traffic, while optimized product pages attracted higher-intent visitors.
Overall organic performance stabilized, supporting consistent revenue growth from search.
Full technical SEO audit (indexation, crawlability, Core Web Vitals)
Optimization of category & subcategory pages
Added relevant bottom content on category pages (SEO text, FAQs)
Keyword mapping for categories vs. products (preventing cannibalization)
Optimization of product pages
If you’re not ranking at the top of Google and Google Maps, you’re handing customers to someone else. Local SEO isn’t optional — it’s the difference between being invisible and being the obvious choice. We make it simple, strategic, and predictable.
Because buyers search Google first. If you’re not in the top results or the map pack, you don’t exist in their decision process.
Most clients see measurable visibility improvements within 30–60 days. Strong market positioning compounds from there.
We don’t chase rankings — we engineer visibility that drives real inquiries, calls, and booked appointments.
No. We handle strategy, execution, tracking, and reporting. You focus on running your business.
Your competitors continue gaining authority, trust, and market share while your visibility shrinks.
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