A SaaS company offering a feature-rich platform struggled to convert organic traffic into product signups.
Their existing content lacked alignment with commercial and bottom-of-funnel (BOFU) intent. Their technical limitations and weak internal linking also prevented core feature pages from ranking competitively because search engines could not connect them.
Though they had sufficient blog traffic, it wasn’t supporting their product growth.
Their goal in contacting us was to build topical authority, improve conversion-focused rankings, and align content with signup intent.
We started the process with in-depth keyword research targeting both informational and commercial queries across the buyer’s journey. Our specialists created core feature landing pages and optimized them to target high-intent keywords. These pages were also supported by comparison pages, use-case content, and bottom-of-funnel (BOFU) blog assets.
The existing blog content was audited and optimized by updating outdated articles, improving topical relevance, and strengthening internal links between blogs, feature pages, and pricing pages.
Meta titles and descriptions were rewritten to improve CTR, while Article, FAQ, and Software Application schema were implemented to enhance SERP visibility.
Technical improvements included page speed optimization, JavaScript rendering checks, and content pruning to remove or merge low-performing pages. The entire strategy focused on conversion-first SEO—ensuring content directly supported trial signups and demos.
The SaaS platform saw improved visibility for commercial and feature-based keywords, with better alignment between content and signup intent.
The optimized internal linking and content structure increased engagement across feature pages, while conversion-focused content contributed to higher-quality organic leads and sustained growth in product-related search visibility.
In-depth keyword research for commercial + informational intent
Creation and optimization of landing pages for core features
Content strategy for BOFU / MOFU keywords (use cases, comparisons)
Blog content optimization
Internal linking between blogs, features, and pricing pages
Optimization of meta titles & descriptions for CTR improvement
Implementation of Article, FAQ & SoftwareApplication schema
Technical SEO improvements
Content pruning (removing or merging low-performing pages)
Building topical authority around the main product category
Conversion-focused SEO (aligning content with signup intent)
If you’re not ranking at the top of Google and Google Maps, you’re handing customers to someone else. Local SEO isn’t optional — it’s the difference between being invisible and being the obvious choice. We make it simple, strategic, and predictable.
Because buyers search Google first. If you’re not in the top results or the map pack, you don’t exist in their decision process.
Most clients see measurable visibility improvements within 30–60 days. Strong market positioning compounds from there.
We don’t chase rankings — we engineer visibility that drives real inquiries, calls, and booked appointments.
No. We handle strategy, execution, tracking, and reporting. You focus on running your business.
Your competitors continue gaining authority, trust, and market share while your visibility shrinks.
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