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Local SEO case study

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A local service-based business was struggling to show up in map results and organic search for geo-specific, local keywords. Even after offering competitive services, the business had inconsistent online business information, weak on-page localization, and technical site issues that limited visibility.

The business’ competitors also dominated the local pack, and organic traffic from nearby searches was underperforming.

The company came to us with the goal of increasing local visibility, improving map rankings, and driving more qualified calls and inquiries from nearby customers.

Our approach

We started with a comprehensive local SEO audit covering Google Business Profile optimization, on-page signals, technical health, and citation consistency.

Key actions we performed include optimizing the Google Business Profile with accurate categories, service descriptions, regular posts, and image updates to improve engagement and relevance.

On the website, we created and optimized city- and service-specific landing pages with localized meta titles, headers, and content aligned with search intent.

NAP consistency was also enforced across the website and external citations. We strengthened internal linking between location pages, service pages, and contact pages to reinforce topical relevance. Local Business and FAQ schema were implemented to enhance search appearance, while contact pages were optimized with trust signals, maps, and clear CTAs.

We also performed technical fixes focused on mobile usability, page speed, and resolving crawl and indexation issues that affect local rankings.

Results

The business achieved stronger visibility across local organic results and Google Maps, with multiple service pages ranking for geo-targeted keywords.

Local landing pages began attracting higher-intent traffic, leading to increased calls and form submissions.

With improved technical performance and consistent local signals, rankings stabilized and built long-term local authority within the target service area.

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What was done:

  • Optimization of Google Business Profile

    • Categories, descriptions, services
    • Regular posts and image uploads


  • On-page optimization for local keywords

    • City / service-based landing pages
    • Localized meta titles & H1s


  • NAP consistency across website and citations
  • Creation of service-specific landing pages
  • Internal linking between location and service pages
  • Implementation of LocalBusiness & FAQ schema
  • Optimization of contact pages (trust signals, maps, CTAs)
  • Review strategy guidance (encouraging real customer reviews)
  • Page speed and mobile usability improvements
  • Fixing technical issues affecting local rankings
  • Tracking rankings for geo-specific keywords

knowledge base

Everything you need to know about n services and solutions

If you’re not ranking at the top of Google and Google Maps, you’re handing customers to someone else. Local SEO isn’t optional — it’s the difference between being invisible and being the obvious choice. We make it simple, strategic, and predictable.

Because buyers search Google first. If you’re not in the top results or the map pack, you don’t exist in their decision process.

Most clients see measurable visibility improvements within 30–60 days. Strong market positioning compounds from there.

We don’t chase rankings — we engineer visibility that drives real inquiries, calls, and booked appointments.

No. We handle strategy, execution, tracking, and reporting. You focus on running your business.

Your competitors continue gaining authority, trust, and market share while your visibility shrinks.